Gym Planning Tool →
Gym Planning Tool
we get our gyms to their
"sweet spot"
in 9 months or less.
this is for
gym Owners that want a profitable GYM
and have the option to sell for the right price.
(While making really good personal income along the way)
Contrary to Popular Belief...
Contrary to Popular Belief...
You don't need 500 members and or $100k a month to be successful... In fact, there is a point where margins actually shrink...
Watch This!:
You don't need 500 members and or $100k a month to be successful... In fact, there is a point where margins actually shrink...
WATCH THIS!
While This CAN Work For Anyone
WE DO NOT Work With Everyone.
You Must Fit One of The Criteria Below
Of course, your gym is different. Below are a few scenarios we've seen from owners before they got started with us.
Select the one that best describes you. If you're dealing with more than one of these, CLICK HERE NOW.
"I am a full time gym owner."
"I feel like I've plateaued and my gym's sales/memberships have hit a number that I just can't get past. I'm unsatisfied with the pace at which I'm growing and I'm ready to do something about it."
"I'm doing most of the training and sales myself because it's hard to find good help. I want to build my team so the business doesn't rely solely on me. I want to be free and not so chained to the day-to-day."
"We got rocked by COVID and although we've picked up some members since then, we're nowhere near where I think things should be."
"I've been watching our class sizes dwindle for a while. With fewer members, and the price of everything going up my bank accounts are taking a serious hit. I'm keeping myself afloat for now, but something has to change, quick !"
"I'm overworked and underpaid. I literally have no time to do anything else but be at the gym. It's a catch-22 because if I step away for a second everything is going to fall apart."
"We're doing OK for now, but I feel like there's another gear we've yet to unlock. My goal is to maximize this thing so I can go on and open location #2 !"
"We just bought the gym and went through a big rebrand. This time around we want to do things the right way right out of the gate. I know, I need to work with someone that can get results, so I'm open to speaking with you guys."
Take Zathan for example. He was unsure of us based on his post below.
Zathan Simpson, Blackstone River CrossFit
What he had to say...
Screenshot from his Dashboard...
*RoME is term for how much profit the business kept
after paying our fees + ad spend.
No you eyes are not playing tricks on you!
Yes Zathan's Crossfit Gym actually sold...
$12,908 in NEW Sales in his 1st 30-days
After Paying ALL his Ad Spend + Our Fees he still kept $8,838!
($8838 is cash collected. Doesn't include future membership payments or up sells)
Starting to see how we make these
CRAZY PROMISES?
Click The Big Red Button To Book A Call and We Will Break It All Down
WHO THIS IS FOR
Full-time gym owner...
That runs a boutique / studio group fitness facility (CrossFit, Functional Training Studio, Franchise Studio, Yoga Studio) - this can be 1:1, Small group (1:4-8), Large Group (1:12-20).
Who wants to grow...
Who's coachable...
Who enjoys making an impact on people who are out of shape and really need help...
Who has the capability of progressing people through all levels of fitness, form couch to elite athlete...
Who is willing to invest in the growth of their business...
Who is willing do the work necessary to get the gym to it's sweetspot...
Who wants to build a team and see their business have value and ultimately have the
option to sell if they want at a respectable price...
All while earning $10k... $15k... $20k... even $30k a month PERSONALLY along the way.
Gym Owners who consider themselves a person of values, such as honesty, integrity, fairness, loyalty, hard work, and professionalism
WHO THIS IS NOT FOR
Gym owner who has a full-time job outside of the gym.
Gym owner who does not want to grow.
Gym owner that already believes he/she has the perfect plan, and not going to value coaching.
Gym owner who only wants "fit people" around and doesn't want to make an impact on people who are out of shape and really need help.
Gym owner who only works with "elite athletes" and the company ins't capable of helping ordinary people get off the couch and into fitness.
Gym owners unwilling to invest in the growth of their business.
Unwilling to actually do the work necessary to grow the business.
Gym Owners who lack values, such as honesty, integrity, fairness, loyalty, hard work, and professionalism.
WHO THIS IS FOR
Gym owner... that runs a boutique / studio group fitness facility (CrossFit, Functional Training Studio, Franchise Studio) - this can be 1:1, Small group (1:4-8), Large Group (1:12-20).
Who wants to grow...
Who's coachable...
Who enjoys making an impact on people who are out of shape and really need help...
Who has the capability of progressing people through all levels of fitness, form couch to elite athlete...
Who is willing to invest in the growth of their business...
Who is willing do the work necessary to get the gym to it's sweetspot...
Who wants to build a team and see their business have value and ultimately have the
option to sell if they want at a respectable price...
All while earning $10k... $15k... $20k... even $30k a month PERSONALLY along the way.
WHO THIS IS NOT FOR
Gym owner who has a full-time job outside of the gym.
Gym owner who does not want to grow.
Gym owner that already believes he/she has the perfect plan, and not going to value coaching.
Gym owner who only wants "fit people" around and doesn't want to make an impact on people who are out of shape and really need help.
Gym owner who only works with "elite athletes" and the company ins't capable of helping ordinary people get off the couch and into fitness.
Gym owners unwilling to invest in the growth of their business.
Unwilling to actually do the work necessary to grow the business.
Don't just take
our word for it...
See what Mark from The Foundation Fitness had to say.
Don't just take our word for it...
See what Mark from The Foundation Fitness had to say about hitting his sweetspot in 5 months.
"The Gym Sweet spot Blueprint"
Here's How It Works
Step #1 : WE CALCULATE your gym "sweetspot"
A PREDICTABLE flow of new customers
We'll take time to learn about you and your gym so that we can identify what the sweetspot is for your gym. This is the point at which Revenue, Profit, and the Balance Sheet are all optimized for your unique gym while minimizing stress and maximizing time and financial freedom.
Step 2. We determine exactly how many new customers you need each month
TO GET YOU TO AND MAINTAIN YOUR MEMBERSHIP SWEETSPOT
so we know exactly how many people to send in your door
We'll learn about your current member churn as well as overall total member target based on our sweetspot analysis.
Ex. If your churn is 5% and you have 100 members, your losing 5 members a month. And very likely getting 5 members a month, keeping you at 100. But if your target is 200 members, we need to build a realistic plan to get there over 9 months. All while keeping in mind that when at 150 members, 5% churn is 7 or 8 members. This is all built into our plan.
Step 3. We build you a marketing machine that sends people in your door. FAST.
Now that we know how many people you need each month, now we need to go find the right people... people who value your service. Based on your class capacity, training style, and staff, we craft your front end product that attracts your ideal customer.
From there, we build your ads, funnels, nurture sequence, and tracking systems to ensure you get the optimal flow of people waling into your door week in week out.
We provide sales training for you and your team as well as resources these new customers will find highly valuable. These resources keep them motivated and engaged. When someone gets started with this kind of lifestyle change, they need some extra resources. So rather than you having to create this on your own, our team provides this for you.
Step 4. IMPLEMENT PROVEN processes to Retain members.
CREATING THE IDEAL COMMUNITY THAT YOU LOVE TO BE AROUND
New customers and old customers have different needs. We provide all systems and processes so that your business can fulfill the needs your customers are looking for.
From sales to onboarding to orientations to nutrition plans to initial goal achievement to long-term customer conversions to customer re-sell and retention, we have your business covered.
This is a FRANCHISE level operations manual.
Step 5. We help SETUP THE RIGHT team so you can HAVE TIME freeDOM.
Building the team that takes care of the business AND the customers
Whether you have a team already or a one person operation, we provide the resourses and training you need to build a rock star team.
We've heard it time and time again.. "It's hard finding good help" - We'll that's true. But, good help IS out there. They just want something specific: Meaningful work, Meaningful Compensation, and Future Opportunity (Career Path).
This caliber of team member needs to be treated differently, motivated differently, and compensated differently than what’s traditionally done.
We provide all the tools and blueprint to a team of "A" Players which will bring you time freedom.
bonus step: WE build an ACCURATE
valuation OF YOUR GYM
FOR quantum clients ONLY
SO YOU CAN ADD LOCATIONS, FRANCHISE, OR SELL IF YOU WANT
When you understand the key metrics that drive value of a business, you'll never look at your business the same way again. It'll become like a game.
You'll have a live, real-time business value calculator and know how to use it.
Even if you don't want to sell, this will help you spot trends and ensure you're business thrives long into the future.
This creates true FINANCIAL FREEDOM.
Hear from Tyler at CrossFit Bourne...
"it was hire Ironklad or close my doors"
Hear from Tyler at CrossFit Bourne...
"it was hire Ironklad or close my doors"
What is "The Gym Sweet Spot"?
The point at which Revenue, Profit, and the Balance Sheet are all optimized for your unique gym. Watch this video of Ernie explaining "The Gym Sweet Spot" from his experience growing his own gym to being valued at over 10X what he paid for it.
FIND OUT YOUR gymS sweetspot
Download our Gym Planning Tool and Book a call for a coach to Fill It Out with you on a zoom call. At the end of the call you will no exactly what you have to do in your business to get it to it's 'Sweetspot'.
WHAT WE DO AT IRONKLAD
The most successful Businesses in the world are those who make a LASTING IMPACT on their customers. We exist to create more small business owners who share our goal of positively impacting as many lives as possible.
IronKlad Group is a team of trusted advisors that work in the trenches with you to master the fundamentals of running a successful group fitness based gym.
We work with you to create a custom operating system for your gym to experience the transformation of moving from constantly chasing more members to living your perfect day (time freedom + financial freedom).
We Build your Marketing Machine Including Ads, Funnels, and Nurture Sequences while giving you access to a fully transparent dashboard so you know all your numbers in real time with weekly reports in your inbox.
While we can’t do all the work for you, we do give you a community of support that helps ascend each of your clients into long-term raving members that never want to churn.
Ready to hit your gym’s sweet spot in 9 months or less ?
What’s your gym’s sweetsop? - That depends on you, your gym, and your vision for time and finical freedom. - Ultimately we’ll figure out the right amount members and pricing based on your model so that it creates your ideal time and financial freedom.
Ready to grow your operation to be able to sell your gym for top dollar, franchise or open an additional location in 18 months or less ?
Or do you simply want time and financial freedom doing meaningful work with meaningful people ?
Click the Big Green Button below to take the first step in fine tuning your gym to it’s sweetspot:
ERNIE AIGUIER
CEO of IronKlad
Through his experience as a franchisee in 2015 in the fitness space, Ernie saw very expensive, unfulfilled promises of marketing and client acquisition. This lead Ernie to build his own business by harnessing the power of digital marketing combined with automation for follow up along with a predictable sales process that ultimately became his “Marketing and Sales Machine”.
Prior to getting in the fitness space, Ernie spent 10 years in financial services consulting with business owners on key employee retention and business exit strategies lead him to internalize the roadmap for building valuable companies as well as setting them up for success in a transition event.
After his initial gym was full, Ernie began helping other gyms implement this strategy and every gym is seeing the same results!
To read more on how IronKlad got started click here.
We'd love to have a quick chat with you!
Book a short call with us to know how we can help you.
OUR MISSION AT IRONKLAD
TO HELP BUSINESS OWNERS GET TO THEIR SWEETSPOT in 9 months...
...So that they can have the time freedom, financial freedom, and lower stress owning a business that is doing meaningful work, and building meaningful relationships in thier local communities.
The most successful Businesses in the world are those who make a LASTING IMPACT on their customers. We exist to create more small business owners who share our goal of positively impacting as many lives as possible.
MEET THE TEAM
ERNIE AIGUIER
Co-Founder
BLAKE PETIPAS
Co-Founder
ADRIENNE TIBBETS
Client Success Partner
SCOTT CAMERON
Project Manager
LOGAN LOGAN
Client Success Partner
ANGELO VAGAS
VP Sales
MYE ______
CO-FOUNDER
QUEENIE _______
CO-FOUNDER
hit your gym
"sweetspot"
NOW
Click The Big Blue Button To Book A Call and We Will Break It All Down
